Dubious marketing tactics
Written by vtluu on April 15th, 2004The other day I received an automated voicemail message from Bank of America Visa, saying that their fraud detection program had detected suspicious activity on my account. Naturally I called them right away and quickly cleared everything up—there were no fraudulent transactions on my account. Strangely enough one of the transactions they asked me to confirm was a purchase from an online vendor that I’d previously patronized without any problems.
Then yesterday I received in the mail an offer from B of A Visa to sign up to a fraud and credit “protection program” for $80 a year. The letter went straight to the shredder—the Fair Credit Billing Act that protects me from fraudulent credit card transactions is quite adequate. What I found suspicious though was the timing of the offer. I wonder, are they trying to scare people into buying into their plan (or scam, as I would put it)?